Skip to main content Skip to docs navigation
Benchmark IT Solutions
Back to all case studies

Case studyMulti-Channel Marketing Solution

Standardizing documentation, architecture and deployment across five marketing platforms running on fragmented infrastructure.

Industry
Martech
Headquarters
Florida, United States
Let's discuss your project Jump to outcome
Multi-Channel Marketing Solution
Key Metrics Measured after
rollout
0%
Faster Onboarding
0%
Higher Scalability
0%
Faster Deployments
Background

Five marketing platforms, one fragmented infrastructure.

Our client is a leader in multi-channel direct marketing, specializing in innovative email marketing solutions that drive customer engagement and business growth.

With a mission to empower brands, agencies, and media companies, the client leverages proprietary technology and advanced audience segmentation to help clients reach highly targeted audiences.

Through real-time campaign tracking and actionable insights, they enable clients to optimize marketing strategies and maximize ROI.

The full-service platform supports an end-to-end marketing process, from audience building and data management to order fulfillment and campaign delivery, making it a critical partner for organizations aiming to achieve data-driven marketing outcomes at scale.

Background
Martech
Florida, United States
Challenges faced & defined solution

4 real bottlenecks. 4 matching fixes.

Every operational bottleneck reported was matched to the workstream(s) that resolved it.

The challenge

Lack of Consistent Documentation Across Platforms

Documentation across platforms, including the Counts System, Data Monster, Order Management System (OMS), Email Campaign Stats (ECS) and Email Management Platform (EMP), was incomplete and inconsistent. This led to inefficiencies in onboarding, maintenance, and inter-team communication.

Defined solution

Standardized Documentation Across Platforms

Created detailed documentation for all systems like Counts System with Vue.js and Laravel APIs, Data Monster with Python, Apache Spark and BigQuery flows, OMS with Angular and Laravel workflows, and EMP with mapped API endpoints and workflows.

The challenge

Scalability and Security for Future Growth

As the client’s operations grew, there was a need to assess and ensure the scalability and security of each platform’s architecture, ensuring it could handle increasing demand. The company sought to future-proof its systems across multiple hosting environments, including Nutanix clusters and Google Cloud.

Defined solution

Scalable, Secure Architecture

Migrated core platforms (Counts System, OMS, EMP) to Google Cloud, enhancing scalability and performance. Deployed Data Monster on Google Kubernetes Engine (GKE) for scalable ETL processing. Implemented standardized encryption, authentication and access control across platforms.

The challenge

Dependency on Legacy Frameworks

Several platforms were built using frameworks that introduced potential security vulnerabilities and limited support. In particular, the use of outdated frameworks on some platforms presented risks for stability and scalability.

Defined solution

Framework Upgrades and Database Standardization

Updated Vue.js, Angular and Laravel frameworks for Counts System and OMS. MariaDB was established as the standard database for all platforms, ensuring consistency and facilitating efficient data migration to the cloud environment.

The challenge

Fragmented Infrastructure and Platform Isolation

The different hosting environments (Nutanix clusters, VMs, Google Cloud and Debian bare metal for AMP) created complexity in system management, deployment and maintenance, requiring more streamlined and interconnected infrastructure.

Defined solution

Automated CI/CD Pipeline

Established a Bitbucket CI/CD pipeline for automated deployment and testing. Added monitoring and alert systems to enable real-time issue tracking and resolution across all platforms.

The Impacts

Real, measurable improvements in onboarding, scale and deployment speed.

Unified Documentation

Improved onboarding and collaboration.

Scalable and Secure Infrastructure

Enabled seamless growth and system reliability.

Faster Deployments

CI/CD streamlined updates and improved maintenance efficiency.

Ready to take your business on the
path of success?

Let’s collaborate