Skip to main content Skip to docs navigation
Benchmark IT Solutions
Back to all case studies

Case studyAdvanced Marketing Platform - AMP

Modernizing a legacy marketing platform's framework, infrastructure and deployment pipeline to support real-time campaign delivery at scale.

Industry
Martech
Headquarters
Florida, United States
Let's discuss your project Jump to outcome
Advanced Marketing Platform - AMP
Key Metrics Measured after
rollout
0%
Faster Processing Speed
0%
Lower Maintenance Overhead
Background

A marketing platform outgrowing its legacy framework.

Our client is a leader in multi-channel direct marketing, specializing in innovative email marketing solutions that drive customer engagement and business growth.

With a mission to empower brands, agencies, and media companies, the client leverages proprietary technology and advanced audience segmentation to help clients reach highly targeted audiences.

Through real-time campaign tracking and actionable insights, they enable clients to optimize marketing strategies and maximize ROI.

The full-service platform supports an end-to-end marketing process, from audience building and data management to order fulfillment and campaign delivery, making it a critical partner for organizations aiming to achieve data-driven marketing outcomes at scale.

Background
Martech
Florida, United States
Challenges faced & defined solution

4 real bottlenecks. 5 matching fixes.

Every operational bottleneck reported was matched to the workstream(s) that resolved it.

The challenge

Security and support risks due to the legacy framework

AMP was built on CodeIgniter, an outdated framework with limited security support, posing significant risks in handling sensitive campaign tracking data. The lack of support also limited the ability to scale or introduce new features easily.

Defined solution

AMP Refactoring and Framework Migration

The AMP was upgraded from CodeIgniter to a modern, secure framework, with a complete rebuild using Vue.js for the frontend and a robust backend to enhance performance, security, and scalability. This transition established a stable foundation for future growth and easier maintenance.

The challenge

Limited scalability and Geographically distributed nodes

AMP operated on Debian bare metal with geographically dispersed nodes, making it challenging to support real-time scaling, automated load balancing and efficient resource utilization, especially during peak campaign periods.

Defined solution

Containerization and Deployment on Google Kubernetes Engine (GKE)

The AMP platform was containerized using Docker, allowing for isolated and consistent environments. AMP was then deployed on GKE, enabling automatic scaling, load balancing, and resilience to server disruptions. This improved resource utilization, allowing the platform to handle high traffic efficiently.

The challenge

Lack of Automation in Deployment and Code Management

Without a CI/CD pipeline, AMP updates and deployments were manual, increasing the risk of errors and making it difficult to maintain consistency in new releases.

Defined solution

Automated CI/CD Pipeline and SDLC Improvements

A Bitbucket CI/CD pipeline was implemented to automate testing, integration, and deployment processes, ensuring faster, error-free updates. SDLC improvements included the integration of static code analysis, unit tests, and peer code reviews to enforce code quality and maintain platform reliability.

The challenge

Technical Debt and Code Quality Concerns

High technical debt and code quality issues were noted, including security hotspots, duplicated code blocks, and lack of static code analysis in regular development. This led to longer resolution times for support tickets and limited platform improvements.

Defined solution

Enhanced Security Protocols and Real-Time Monitoring

Security was reinforced with database encryption, access control, and enhanced user authentication. Real-time monitoring and alert systems were added to proactively manage issues, with DevSecOps recommendations for continuous security validation. The SDLC now includes risk assessment and best practices, ensuring high data integrity.

Incremental Rebuild and Transition Plan

The modernization followed an incremental approach, implementing foundational upgrades and introducing microservices for campaign and client management. Distributed caching and Kafka messaging were added to support seamless, scalable operations and improve system responsiveness.

The Impacts

Real, measurable improvements in speed, security and reliability.

Scalable and Resilient Platform

Enhanced infrastructure supported seamless traffic handling and increased system reliability.

Faster Deployments

Automated processes reduced errors and accelerated updates, improving operational efficiency.

Improved Security and Monitoring

Strengthened data security and real-time monitoring minimized risks and ensured system integrity.

Sustainable Platform Growth

Reduced technical debt and improved code quality facilitated long-term platform enhancements.

Ready to take your business on the
path of success?

Let’s collaborate