A leading Europe-based FMCG company with a diverse portfolio of packaged foods, beverages, and personal care brands operates across 25+ markets in Europe, the Middle East, and Asia.
The company manages more than 4,000 active SKUs, supported by a network of 12 manufacturing sites and multiple co-packing partners.
Every product it ships carries regulated, multilingual packaging—ingredient declarations, allergen statements, nutrition panels, barcodes, and market-specific legal text—making artwork accuracy a business-critical function.
A single undetected error on pack can trigger costly reprints, product recalls, and regulatory penalties.
Yet the company's artwork review process remained almost entirely manual, relying on line-by-line human checks that could not keep pace with the volume, speed, and compliance demands of its expanding portfolio.
The client's packaging operations sit at the intersection of marketing, regulatory affairs, and supply chain.
Each product launch, reformulation, or label change generates multiple artwork versions across languages and markets, with region-specific regulatory requirements layered on top.
The company's quality and regulatory teams were responsible for verifying every artwork against approved copy documents and master data before print release—averaging several hundred artwork approvals per month during peak launch cycles.
As SKU counts and market coverage grew, the manual review model became a bottleneck: slowing launches, straining teams, and exposing the business to compliance risk.
