A custom Odoo-based platform automating surplus medical inventory, pricing, orders and customer engagement for a B2B eCommerce operation.
The secondary medical supply market requires fast, reliable platforms to manage surplus inventory, price goods dynamically, and process high-volume orders from hospitals and healthcare networks.
This company runs an online platform that sources surplus medical supplies from hospitals and redistributes them at discounted prices through a robust eCommerce operation.
To grow efficiently, the company needed scalable automation across inventory, sales, vendor offers, and customer engagement workflows.
The client provides a full-stack B2B eCommerce solution for surplus medical equipment and supplies.
It enables hospitals to offload excess inventory and buyers to access affordable medical products.
Powered by a custom Odoo ERP implementation, the platform integrates CRM, inventory management, finance, vendor pricing, and field operations—offering end-to-end support from order intake to fulfillment and payment.
Every operational bottleneck reported was matched to the workstream(s) that resolved it.
Vendors required dynamic, rule-based pricing, which was difficult to manage across manual systems.
A custom-built module allowed vendors to set pricing based on rules for quantity, type, and availability of surplus goods.
Orders arrived through FTP, emails, and APIs, complicating intake workflows and causing delays.
Orders could be submitted and automatically processed from multiple sources—email, FTP, or APIs—ensuring flexibility for hospital systems and large buyers.
Vendors lacked customization over pricing rules, quantity limits, and availability, leading to inefficiencies.
A custom-built module allowed vendors to set pricing based on rules for quantity, type, and availability of surplus goods.
Accounting, sales, and warehouse data existed in silos, limiting operational visibility.
End-to-end workflows for sales, purchasing, invoicing, and accounting were integrated for operational consistency.
Built-in tracking ensured current stock levels, movement between facilities, and fulfillment stages were always visible.
Customers could not receive tailored offers or prioritized product lists based on previous activity or strategic importance.
Sales and service reps could track and respond to customer-specific requirements, with visibility into engagement history and product preferences.
Surplus products were prioritized based on customer history and relevance, creating a customized buying experience.
Vendors could dynamically price surplus items based on inventory thresholds and demand, optimizing profitability.
The platform seamlessly processed large, high-volume orders from multiple intake points without manual intervention.
Sales, accounting, and warehouse teams operated within a unified system, reducing communication gaps and redundancies.
Priority-based offers and CRM integration led to higher repeat orders and better satisfaction.
Inventory, warehouse movements, and order statuses were accessible to internal teams in real time, improving coordination.
Buyer retention likely improved through personalized product recommendations and CRM-based follow-ups tailored to customer needs.
